|Posted by timeaftertime on May 29, 2009 at 11:12 AM|
So it has been said for quite a many years now that African American women make up the predominate soap viewing audience. Yet, I was unable to find the numbers. Numbers say a lot and soap magazine's like Soap Opera Digest and Soap Opera Weekly were the ones who broke the news around the end of the 20th century. Nobody listened or even cared. Fast forward to Novemeber 2008 and then Conde Nast Portfolio a business magazine points out in an article where they talk about how the recession is hitting the soap industry that again African American women are a large segment soap viewers. Again there are no numbers that allow the readers to see just how large this demographic is. Move a head again to 2009 and SOW Editor Mala Bhattacharjee writes a whole blog piece on the lack of diversity in the soap genre and she even states that African American women are the predominate audience watching soaps with no numbers to tell us how big that audience is. So after months and months of trying to get down to the exact numbers of soap viewership by race I was finally able to get a hold of something on paper.
BIGresearch a media market intelligence company conducts some research findings that were released back in 2007. Their research project was in no way actually related to soaps alone. It actually was to see if women watch soaps or sports more. Sports won out. That part of the research aside they provided a chart that broke down women by race and finally I had the cold hard evidence to present to the world.
The Nelsen Media Group had done some research as well and come to the same conclusions. Yet recent developments in general about their lack of recording true viewers and a lawsuit puts their credibility on the line.
So below is the information you have been looking for. Take a look at the chart and read further as I break it down for you.
Chart Explained: (This is a psycho-social profile)
What are your thoughts on these findings?
Categories: Industry News